Cold Season

VIRIDIAN COLD SEASON PACK

JANUARY 2008

The Viridian Cold Season pack twins a 100% organic, UK grown, fresh Echinacea tincture, with a bottle of the patented, low acid, Ester-C. Viridian’s fresh organic Echinacea is grown in Herefordshire to Soil Association standards ensuring the highest degree of environmental growing practices. Being UK grown, Viridian’s Echinacea also reduces so-called food miles, the amount of pollution used in transportation.

Ester-C, much beloved of author and broadcaster, Michael Van Straten, has earned a reputation as the best absorbed and utilised vitamin C currently available. Van Straten recently conducted a study to investigate its effectiveness against colds, flu and general infections.

Usual price for the two individual products is £13.

Now on special in-store at only £9.99p,
while stocks last at
Tarporley Health Store!

To order by phone call 01829 730662

(£ 12.99p including Postage and Packing)

VITAMIN C
Prevention and relief

Numerous studies have proven the effectiveness of vitamin C in higher dosages for the prevention and relief of cold and flu symptoms. Researchers from Heber City , Utah reported that vitamin C decreased cold and flu symptoms reported by 85 per cent of men and women.

In another study, H Gorton, DC, and K Jarvis, DC, compared the effects of pain relievers and decongestants among 463 subjects in a control group and vitamin C in 252 subjects in the test group. The test group took 1,000mg of vitamin C hourly for the first six hours after initial symptoms and then 1,000mg three times daily. The results showed that 50 per cent of subjects reporting flu symptoms experienced relief with one six-hour treatment of 1,000mg of vitamin C per hour.

A form of vitamin C has been developed and patented in the USA that has proven particularly effective - Ester-C is a buffered form of vitamin C that reduces the acidity and is especially gentle on the stomach.

This enables the user to take higher levels without gastrointestinal discomfort.

ECHINACEA
For super immunity

A number of reviewed studies have demonstrated improvements in health among those using the herbal remedy, echinacea, including reductions in the incidence and duration of colds.

For example, one eight week double-blind study in 109 subjects showed a decrease in the incidence of colds, with the echinacea group reporting half the number of incidences of "pronounced respiratory infections requiring absence from work or bed rest".

'With thanks to Viridian-Nutrition'